Privacy Policy
Last updated: January 24, 2026
Yadkin Data Partners LLC, doing business as RouteRef ("we", "us", or "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our RouteRef service.
1. Information We Collect
1.1 Information You Provide
- Account Information: Name, email address, company name, and password when you create an account
- Billing Information: Payment card details (processed securely by Stripe)
- Business Data: Service zones, driver information, and related business data you enter into the Service
- Communications: Information you provide when contacting support
1.2 Information Collected Automatically
- Usage Data: Pages visited, features used, and actions taken within the Service
- Device Information: Browser type, operating system, and device identifiers
- Log Data: IP address, access times, and error logs
- Cookies: Session cookies for authentication and preferences
2. How We Use Your Information
We use collected information to:
- Provide, maintain, and improve the Service
- Process transactions and send billing information
- Send service-related communications and updates
- Respond to support requests and inquiries
- Monitor and analyze usage patterns to improve user experience
- Detect, prevent, and address security issues
- Comply with legal obligations
3. Information Sharing
We do not sell your personal information. We may share information with:
- Service Providers: Third parties that help us operate the Service (hosting, payment processing, analytics)
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In connection with a merger, acquisition, or sale of assets
3.1 Third-Party Services
We use the following third-party services:
- Supabase: Database hosting and authentication
- Stripe: Payment processing
- Mapbox: Maps and geocoding
- Vercel: Application hosting
Each service has its own privacy policy governing their use of data.
4. Data Security
We implement appropriate security measures including:
- Encryption of data in transit (SSL/TLS)
- Encryption of data at rest
- Regular security assessments
- Access controls and authentication
- Regular backups
However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
5. Data Retention
We retain your information for as long as your account is active or as needed to provide services. After account termination:
- Account data is deleted within 30 days
- Billing records are retained as required by law (typically 7 years)
- Anonymized analytics data may be retained indefinitely
6. Your Rights
You have the right to:
- Access: Request a copy of your personal data
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal data
- Export: Download your zone data in standard formats
- Opt-out: Unsubscribe from marketing communications
To exercise these rights, contact us at privacy@routeref.com.
7. Cookies
We use cookies for:
- Essential Cookies: Required for login sessions and security
- Preference Cookies: Remember your settings and preferences
- Analytics Cookies: Understand how the Service is used
You can control cookies through your browser settings, but disabling essential cookies may prevent you from using the Service.
8. Children's Privacy
The Service is not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.
9. International Data Transfers
Your information may be transferred to and processed in the United States, where our servers are located. By using the Service, you consent to this transfer.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via email or through the Service. Your continued use after changes constitutes acceptance.
11. Contact Us
For questions about this Privacy Policy or our data practices:
Yadkin Data Partners LLC (DBA RouteRef)
Email: privacy@routeref.com
Website: routeref.com